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Home Who did what? Current Events Reebok & Victoria Beckham Unite

Reebok & Victoria Beckham Unite

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Reebok & Victoria Beckham Unite

Tlobal fitness and lifestyle brand Reebok announced a pivotal partnership with fashion powerhouse Victoria Beckham. The iconic British designer will join Reebok’s growing coalition of unapologetically accomplished women – including Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor, among others – to push new boundaries in the brand’s long-time mission of empowering women to be the best version of themselves. This long-term partnership will be highlighted by the introduction of a bold new Reebok x Victoria Beckham collection.

The Reebok x Victoria Beckham collection will be introduced in late 2018 and will sit in the Reebok Innovation Collective – a brand initiative that focuses on developing footwear and apparel that delivers the next generation of performance and expression, from conceptual runway designs to tech-driven products that fill retail shelves. “As a brand, we look to partner with not just influential women, but women who want to truly change the world,” shared Reebok’s Corinna Werkle, Senior Vice President of Women’s Initiatives at Reebok. “There’s no better embodiment of this than Victoria.  She is a true visionary who possesses a relentless desire to help women become the best version of themselves.”

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