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Home Who did what? Current Events Johnson Tiles Launches Red Ramp Project Campaign

Johnson Tiles Launches Red Ramp Project Campaign

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Johnson Tiles Launches Red Ramp Project Campaign

H&R Johnson (India), Integrated Lifestyle Solution provider launched the second phase of their “Red Ramp Project” to spread awareness in order to make India accessible for the visually impaired with the use of tactiles in public spaces. This Campaign is a second initiative of the “Red Ramp Project” executed in 2015 by Johnson Tiles.

Conceptualized by Soho Square, the campaign features Adwait Marathe, a person who is blind since birth yet is an established actor, singer and a theatre personality in real life. He portrays how tactiles help him commute independently in his daily life. The campaign is about instilling self-confidence in the minds of the visually disabled to be able to move around independently with the support of better infrastructure across the country.

Supporting the initiative, actor Katrina Kaif said “The Tactile campaign by H&R Johnson can impact a lot of lives in a beautiful way. I am very happy to collaborate with the authorities to make India more accessible for the differently-abled.” Johnson Endura Tac Tiles have been laid in a number of places across the country and also at Hyderabad Metro projects to provide differently-abled people easy access across the cities.

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