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Home Who did what? Current Events Luxe Drive Woos Hyderabadis

Luxe Drive Woos Hyderabadis

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Luxe Drive Woos Hyderabadis

Luxe Drive beguiles the ‘City of Pearls’ and emphasizes on growth in the Southern market. The city witnessed Mercedes-Benz’s unique customer engagement initiative, Luxe Drive, which is based on three strong pillars of adrenaline, gourmet and lifestyle. Chef Ranveer Brar, one of India’s most celebrated chefs cooked some exquisite culinary delight for the people present at the event. Vicky Chandhok, the renowned motorsports personality and former President of the Indian Motorsport Federation had his team of expert drivers showcasing the prowess of Mercedes-Benz cars at the event.

An exclusive collection of luxury brands like Hugo Boss, Jimmy Choo, and Armani were presented by Genesis Luxury. The first phase of Luxe Drive will see an intriguing set of activities in the form of blind fold photography workshop, a musical event and introduction of ‘Dine with the Star’ concept. Patrons got an opportunity to drive Mercedes-Benz cars on a specially designed track giving them an adrenaline rush like never before. Additionally, a complementary vehicle evaluation was organized along with special trade-in, personalized finance offers for interested patrons. After Hyderabad, Luxe Drive will travel to Chennai, Bangalore and Kochi.

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